Best, Premium TV Antennas for Your Home and Business
- Paul Lovisa
- 8 hours ago
- 4 min read
If you want reliable TV without paying for cable, a premium, whole home TV antenna is your best bet. I’ve installed antennas here in eastern Iowa since 2008. I've spent time researching and testing antennas that work well here. Our landscape is very antenna friendly so it just makes sense to take advantage of free over-the-air TV. Whether you’re setting up a home theater or small business entertainment, the right antenna makes all the difference. In this post, we'll share what I’ve learned about antennas and how to pick one that fits your needs. We often recommend the Channel Master Pro-Model Antenna and occasionally the Master Piece 100, but we can help you decide which antenna is best for your situations and goals.
Why Choose a Premium TV Antenna?
A Premium TV antenna offers better reception and durability than basic or indoor antennas. They are designed to pick up more channels, even in areas with weak signals. Their design helps improve signal gain and reduce the effects of interference.
Here’s why premium TV antennas stand out:
Stronger signal capture: They use advanced technology to pull in signals from farther away.
Better build quality: Made with durable materials to last through harsh weather.
Multi-directional options: Some models can pick up signals from different directions without needing to be moved.
It's your right: The FCC mandates that local TV stations operate in the "public interest," requiring them to provide programming that serves their community. Viewers have a right to access over-the-air, free local broadcasts, which stations must protect through "must-carry" or "retransmission consent" rules.
For Eastern Iowa residents and small businesses, this means fewer dropped/pixelating channels and a better viewing experience. You can enjoy local news, weather, and entertainment without the monthly fees. Have free access to important local news and broadcasts.

How to Pick the Right Premium TV Antenna
Choosing the right antenna depends on your location, the distance to broadcast towers, and your viewing preferences. Here’s a simple guide to help you decide:
Check your distance from broadcast towers
Use online tools like the FCC’s DTV Reception Maps to find how far you are from the nearest towers. If you’re within 20 miles, a basic antenna might work. Beyond that, look for high-gain models. https://www.fcc.gov/media/engineering/dtvmaps
Signal boosters/amplifiers
Keep in mind the maximum performance of the antenna you choose is in ideal conditions. Pre-amplifiers are a great way of making sure you get all the signal your antenna receives to your TV's. In some cases you may need to amplify your signal even further with boosters or distribution amplifiers.
Consider indoor vs. outdoor antennas
Indoor antennas are easy to install and may work well in ideal conditions. For example, if you’re close to towers or on an upper floor.
Outdoor antennas offer higher gain and are better for longer distances or areas with obstacles like trees or buildings.
Height and line-of-sight is an antennas' friend.
Consider multi-directional antennas
If broadcast towers are in different directions, a multi-directional antenna saves you from constantly adjusting the antenna, common in a bigger city. Remember to go for the local channels in your area, don't compromise signal from your local broadcasts in attempt to get extra channels.
Check the frequency bands
Make sure the antenna supports both VHF and UHF bands. Most channels broadcast on UHF, but some local channels use VHF. Here in Eastern Iowa KWWL, channel 7, is Hi-VHF.
Read reviews and ratings
Look for antennas with positive feedback on signal strength and durability.
Installation Tips for the Best Signal
Installing your premium TV antenna correctly is key to getting the best signal. Here are some tips I’ve found useful:
Place the antenna as high as possible
The higher the antenna, the fewer obstacles block the signal. Roofs, attics, or high walls work well. Try a window with an indoor antenna.
Point the antenna toward the broadcast towers
Use online maps to find tower locations and aim your antenna in that direction.
Avoid metal objects and electronics nearby
Metal can block signals, and electronics can cause interference. For example, don't place your indoor antenna too close to your TV.
Use quality coaxial cables and connectors
Cheap cables and connectors can degrade the signal. Invest in good cable and components for better performance. Make sure anything outdoors is rated and used correctly for performance and longevity.
Secure the antenna firmly
Wind and weather can move your antenna, so make sure it’s mounted tight. Seal your penetrations so they don't leak and damage your home.
If you’re not comfortable installing it yourself, Down Right Technology can of course, help with professional installation and support. Please be safe.

Benefits of Using the Channel Master, Pro-Model antenna
Channel Master, Pro-model antennas are designed for viewers who want the best performance. Here’s what makes them worth considering:
Superior signal range: They can pick up signals from 70 plus miles.
Weather-resistant design: Built to handle rain, snow, and wind without losing signal.
Advanced filtering: Reduce noise and interference for better performance.
Compact design: Is only 3'x3' and is more aesthetically pleasing.
For small businesses, this means you can keep waiting rooms, offices, or retail spaces connected to live TV without cable bills. For homes, it means more channels and more reliable signal.
What to Expect from Your Premium TV Antenna
Once you have your TV antenna installed, you’ll notice several improvements:
More channels: Access to local networks, public broadcasting, and sometimes even distant stations.
Better signal quality: Clear HD signals without pixelation.
No bill: Save money by cutting cable or satellite subscriptions.
Easy maintenance: Most antennas require little upkeep once installed.
Remember, signal quality can vary with weather and obstacles, but a premium antenna minimizes these issues.
Ready to Upgrade Your TV Setup?
If you’re in Eastern Iowa and want a hassle-free way to get great TV signals, a premium TV antenna is the way to go. From homes to small businesses, these antennas offer a smart, cost-effective solution.
Down Right Technology is here to make installation and support easy.
Enjoy your favorite shows with crystal-clear reception and no monthly fees!
